2016-2017 Fall Publication 
    
    Sep 27, 2024  
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2016-2017 Fall Publication [ARCHIVED CATALOG]

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MRKG 1302 - Principles of Retailing

3 Credits (3 hrs. lec.) Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. Prerequisite: None


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